CREATING GREAT DESIGN
When we think about creating a great product, a great brand, or a great design, often we find ourselves focused solely on the execution, forgetting that in the end, our creative work must touch someone. Its because of this, I design with empathy and always putting the user or customer first....this idea is the genesis of design thinking.
I bring a design-led & empathetic approach to everything that I do—from working with teammates to creating new design solutions. Its this mission that pushes me to do great work that inspires people, delivers results, and executes at blistering speed. Well-thought design solutions have a huge effect on everything—conversions, ROI, style, feel, emotion, awareness, consideration, loyalty, and trust. I bring my combination of hard work, intuition, constant research, and a little secret sauce, that all play a big role in delivering great ideas to people.
Approach to Collaboration & Leadership
Leveraging our teammates and coworkers is key to driving the best results...There is no exemption—great talent and unique experiences come from a variety of sources and people. In order to get the most from the people around us, I focus on three things: first is curiosity, second is trust, and third is challenge. We have to induce curiosity within the people around us. Asking out of the box questions, to spark excitement and possibility are crucial in driving curiosity within our collaborators—this gets people to rethink their original ideas. The second key, trust, is probably the most important thing to driving results from everyone around you. You can't get designers or collaborators excited with possibility if you don't trust them to deliver on ideas—our coworkers have to know you trust them to do great work, to act on their curiosity, and you have to trust their results. Challenge is the third and perhaps the trickiest aspect because it is often the least tangible. Its a very careful and thought out approach to taking a designers work (for example) and "elevating" it to make it better. Challenging their thinking to get even better results. Successfully bringing these 3 points together takes intuition, empathy, and vision but yields great work, helps grow our fellow teammates, and fosters an environment that people want to be part of.
At the end of the day, the best ideas must find a way—anyone's.
About Mike Puglielli
I leverage a decade of experience within the creative industry working with global brands focusing on design, creative direction and brand building to drive outstanding marketing initiatives. As an expert in technical, conceptual, and design development from concept to implementation, I can bring life to ideas that start at the whiteboard. I have worked and managed in a variety of teams from 5 to 30 creatives ranging from copy writers, designers, and web developers, at both agencies and fortune companies.
I have been lucky enough to have worked with great people at global brands like Mendix, Kaspersky Lab, and Packworks Inc of New Balance, as well as other companies like PC Connection (Fortune 1000), Sokolove Law, Morrison Home Inspection, Sfolia Baking, Momentum Soles, Neal Advertising, and more. Mike also has a Bachelors of Fine Arts degree with a concentration in digital media.
Outside of design, I love to travel with my wife (and now daughter) and play golf. I am passionate about cooking and I can see myself one day running a restaurant. The food I cook is inspired by my trips, classic family recipes, and any crazy craving I might get.
I take great pride in building strong relationships. There is no replacement for those who you enjoy working with and who help you reach your goals. Here are a few who have shared their thoughts about working with me: