CREATING GREAT DESIGN
When we think about creating a great product, a great brand, or a great design, often we find ourselves focused solely on the execution, forgetting that in the end, our creative work must touch someone at the end of the road. Its the idea that whatever we create must inspire people.
Mike brings a design-led & empathetic approach to everything he executes on. It is the idea that great, well-thought design solutions have a huge effect on everything—conversions, ROI, style, feel, emotion, awareness, consideration, loyalty, and trust. Its this mission that allows Mike to do great work that inspires people, delivers results, and executes at blistering speed. Sure, there is a little more to it than that; hard work, intuition, constant research, and a little secret sauce, play big roles in delivering great ideas to people.
Approach to Collaboration & Leadership
Leveraging our teammates and coworkers is key to driving the best results...There is no exemption—great talent and unique experiences come from a variety of sources and people. In order to properly leverage the people around us, Mike focuses on 3 keys: first is curiosity, second is trust, and third is challenge. We have to induce curiosity within the people around us. Asking out of the box questions, to spark excitement and possibility are crucial in driving curiosity within our collaborators—this gets people to rethink their original ideas. The second key, trust, is probably the most important key to driving results from everyone around you. You can't get designers or collaborators excited with curiosity if you don't trust them to deliver on ideas—our coworkers have to know you trust them to do great work, to act on their curiosity, and you have to trust their results. Challenge is the third and perhaps the trickiest key as it is often the least tangible. Its a very careful and thought out approach to taking a designers work (for example) and "elevating" it to make it better. Challenging their thinking to get even better results. To successfully do this it takes intuition, empathy, and vision but yields great work and helps grow our fellow teammates.
At the end of the day, the best ideas must find a way—anyone's.
About Mike Puglielli
Mike leverages a decade of experience within the creative industry working with global brands focusing on design, creative direction and brand building to drive outstanding marketing initiatives. As an expert in technical, conceptual, and design development from concept to implementation, Mike can bring life to ideas that start at the whiteboard. Mike has worked in a variety of internal teams from 5 to 30 creatives ranging from copy writers, designers, and web developers, at both agencies and fortune companies.
Mike is lucky enough to have worked with great people at global brands like Mendix, Kaspersky Lab, and Packworks Inc of New Balance, as well as other companies like PC Connection, Sokolove Law, Morrison Home Inspection, Sfolia Baking, Momentum Soles, Neal Advertising, and more. Mike also has a Bachelors of Fine Arts degree with a concentration in digital media.
Outside of design, Mike loves to travel with his wife and play golf. He is passionate about cooking and dreams of one day running a restaurant. The food he cooks is inspired by his trips, classic family recipes, and cravings.
Mike takes great pride in building strong relationships and understands that there is no replacement for those who you enjoy working with and who help you reach your goals. Here are a few who have shared their thoughts about working with Mike Puglielli: