CREATING GREAT DESIGN
When we think about creating a great product, a great brand, or a great design, it is easy to get caught up visualizing the end result, forgetting that in the end the creative work we do must touch someone at the end of the line. Its the idea that whatever we make must inspire people in some way, from a website to a mobile app. Mike believes in keeping people in the design formula from the beginning. Its a simple concept but it is the idea that great design has an affect on everything—conversions, ROI, style, feel, emotion, and more. Its this mission that allows Mike to do great work that inspires people but also delivers results. Sure, there is a little more to it than that; hard work, intuition, constant research, and a little secret sauce, play big roles in delivering great ideas to people.
Approach to Collaboration & Leadership
Leveraging our teammates and coworkers is key to driving the best results and creating the best designs. This is because great talent and unique experiences often come from a variety of sources. In order to properly leverage the people around us, Mike focuses on 3 keys: first is curiosity, second is trust, and third is elevation. We have to induce curiosity within the people around us. Asking the right questions, which are typically out of the box questions, to spark excitement and possibility are crucial in driving curiosity within our collaborators. This curiosity drives people to think just a little bit differently than they may have intended. The second key, trust, is perhaps the most important. You can't get designers or collaborators excited with curiosity if you don't trust them to deliver—our coworkers have to know you trust them to do great work, to act on their curiosity, and you have to trust them to do it. Elevation is the third and perhaps the trickiest key as it is often the least tangible. Its a very careful and thought out approach to taking a designers work (for example) and "elevating" it to make it better. To successfully do this it takes intuition, experience, and vision but yields great work and helps grow our fellow teammate. The best ideas must find a way.
About Mike Puglielli
Mike leverages a decade of experience within the creative industry working with global brands focusing on design, creative direction and brand building to drive outstanding marketing initiatives. As an expert in technical, conceptual, and design development from concept to implementation, he can bring ideas from a whiteboard, to life. Mike has worked in a variety of internal teams from 5 to 30 creatives ranging from copy writers, designers, and web developers, at both agencies and fortune companies.
Mike is lucky enough to have worked with great people at global brands like Mendix, Kaspersky Lab, and Packworks Inc of New Balance, as well as other companies like PC Connection, Sokolove Law, Morrison Home Inspection, Sfolia Baking, Momentum Soles, Neal Advertising, and more. Mike also has a Bachelors of Fine Arts degree with a concentration in digital media.
Outside of design, Mike loves to travel with his wife and play golf. He is passionate about cooking and dreams of one day running a restaurant. The food he cooks is inspired by his trips, classic family recipes, and cravings.
Mike takes great pride in building strong relationships and understand there is no replacement for those who you enjoy working with and who help you reach your goals. Here are a few who have shared their thoughts about working with Mike Puglielli: